This is the dramatic moment two women and a dog were trapped up to their waists in mud in Herne Bay.
The trio were at the centre of a dramatic rescue operation after becoming trapped yesterday.
Herne Bay coastguards were called to the scene at Bishopstone at 11.30am after reports of people being trapped in mud following a cliff fall.
After assessing the scene, the coastguards called in firefighters to help with the rescue operation.
The women and their dog were pulled from the mud and checked over by ambulance staff.
The women, who did not require hospital treatment, are thought to have got into trouble after trying to rescue the dog.
A spokesman for Herne Bay Coastguard urged people to call 999 rather than try to rescue animals themselves.
It was the third incident involving people trapped in mud in the same area in just one day.
Earlier, a man needed to be rescued from the same location after becoming stuck in mud with his bike.
And a woman was pulled from the mud after getting into difficulties off the coast at Reculver.
A South East Ambulance spokesman Rich Airey said: "We were called near midday to reports of a woman stuck in the mud off Reculver Drive.
"An car and ambulance remain on the scene and are treating her for the effects of suffering the cold. She was stuck in the mud up to her thighs.
"She was checked by ambulance crews, but did not need to be taken to hospital."
Kent Fire and Rescue Service also deployed a team with specialist equipment and a fire engine alongside coastguards and an RNLI Lifeboat team from Whitstable.
KFRS community safety manager Charlie Smith said: "We would urge people to be extra careful when they are out walking, especially in tidal areas and where the ground is still soft from the recent wet weather.
"As these incidents show, it is very easy to get stuck in mud and very difficult to get yourself out.
"I would advise dog owners to avoid putting their lives at risk to rescue their pets and instead call 999 to get assistance from trained professionals."