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Amazon 4-star store opens at Bluewater shopping centre


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Amazon has opened the doors to its first in-person 4-star shopping experience outside the US.

Shoppers will be able to purchase a range of top-rated products from the online retailer's website at its new flagship UK store when it opens at Bluewater shopping centre in Greenhithe today.

The flagship Amazon 4-Star store at Bluewater shopping centre in Greenhithe is its first in the UK. Photo: Amazon
The flagship Amazon 4-Star store at Bluewater shopping centre in Greenhithe is its first in the UK. Photo: Amazon

Inside the new retail space, named Amazon 4-star, customers will find curated displays of items which are currently rated 4 stars or more, are top sellers, or are trending online.

Featured products range across consumer electronics, toys, games, books, kitchen and homeware.

The retailer says it will rotate stock out on a rolling basis according to its popularity and the preferences of local shoppers.

Bluewater's store, on the Upper Guildhall, will also feature a large tech section dedicated to a range of Amazon devices, including Kindle e-Readers, Fire tablets, and Echo Dots.

On opening day, customers will see Mattel’s must-have toys, the newest building sets from LEGO, bestselling books near Bluewater, Joseph Joseph’s trending kitchen gadgets, and a variety of highly-rated consumer electronics, to name just a few.

The store offers a curated range of products that are rated 4 stars and above, are top sellers, or are trending on Amazon.co.uk. Photo: Amazon
The store offers a curated range of products that are rated 4 stars and above, are top sellers, or are trending on Amazon.co.uk. Photo: Amazon
The store will feature a "Most wished for" section. Photo: Amazon
The store will feature a "Most wished for" section. Photo: Amazon

Andy Jones, director at Amazon 4-star UK, said: “The Amazon 4-star store is a great place for customers to discover hot new releases, guaranteed page-turners, topselling electronics, and more.

"Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most-loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pick-up and returns.”

Shoppers will see a table for "most wished for" items when they walk in, as well as those which have been "most gifted".

Customers can keep up-to-date with what's "trending in Bluewater" as part of another display dedicated to the items local customers are searching for most.

Most products have reviews taken straight from the website.

Digital price tags are also located alongside each product with the item price, average star rating, and the number of customer reviews, enabling customers to make more informed purchases.

Items can be paid for using a QR code which is linked to the customer's Amazon account. Photo: Amazon
Items can be paid for using a QR code which is linked to the customer's Amazon account. Photo: Amazon

The store does not have Just Walk Out technology but customers can pay with cash, credit card or through the Amazon app using the 4-star QR code at the checkout.

Amazon 4-star will also feature products from small businesses across the UK which prove popular with Amazon customers.

This includes Gamely Games, a Brighton-based business which creates family-friendly games.

Hazel Reynolds, chief executive and founder of Gamely, said: “I’m so excited for people to see our games as they explore the Amazon 4-star store.

“Our games bring people together to share good times with their loved ones, and we’re looking forward to seeing Amazon 4-star customers connecting through laughter at their next games night.”

Amazon 4-Star opened its debut store in New York City in September 2018 and has since expanded to numerous locations across the US.

In August the company opened a £205m "mega shed" near the Dartford Crossing and is currently recruiting for workers.

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