Luxury accessories outlet Coach will open at Bluewater in September.
The leading New York design house fashions a range of products for men and women, plus leather furniture and fittings.
Its Bluewater store will be 1,750 square feet and located adjacent to House of Fraser on the Lower Guildhall of the shopping centre.
President of Coach Europe, Andrew Stanleick, said: “Coach are delighted to open in Bluewater this autumn as it is known as a fantastic shopping destination.
“We look forward to launching the Coach modern luxury experience and collections to the South East.”
Just upstairs from Coach will be chocolatier Godiva, which is set to open in a 600 square metre space opposite Zara on the Upper Guildhall this autumn.
For those looking to offset the calorie intake from a box of Godiva truffles, organic health and beauty brand Neal’s Yard Remedies is also coming to Bluewater in the near future.
The brand’s 495 square foot store will be located at the entrance to the Village Arcade on the Lower Guildhall and will feature luxury products for men and women.