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New shops for Bluewater including White Stuff, Rockar Hyundai, American Eagle, Bill’s Restaurant and Steamer Trading Cookshop

New shops are set to open their doors at Bluewater ahead of Christmas including White Stuff next month.

The store, now opening mid-November, will be the second largest White Stuff in the country and will feature a mix of clothing, footwear, accessories and homeware for men and women.

Further shops are set to open before Christmas including Rockar Hyundai, and American Eagle.

Bill’s Restaurant has opened its doors at Bluewater
Bill’s Restaurant has opened its doors at Bluewater

Yesterday, Bill’s Restaurant opened its doors at Bluewater.

Bill’s 3,195 sq ft restaurant is situated at the entrance to the Winter Garden on the lower Rose Gallery.

It coincides with the opening of Steamer Trading Cookshop on the Upper Thames Walk on October 10.

The 3,900 sq ft two-level store is the first in a non-high street location.

The store includes the UK’s largest range of chef’s knives, and a section dedicated to coffee lovers, with baristas providing advice to customers on the best espresso machine for their needs.

Russell Loveland, Portfolio Director at Land Securities, said: “We are delighted to welcome Bill’s Restaurant and Steamer Trading Cookshop to Bluewater.

"Bill’s has the ideal location at the gateway to the Winter Garden, where the emphasis is on quality family dining.

Steamer Trading Cookshop on the Upper Thames Walk
Steamer Trading Cookshop on the Upper Thames Walk

"Steamer Trading Cookshop’s arrival, in what is their first store in a non-high street location, is another great addition to our line-up of brands.

"Both share the same focus on the quality of the offer and experience provided for guests, and are the perfect complement to our own ethos.”

The news coincides with a strong quarter for Bluewater’s dining brands, with sales up by 10.9% compared to the same period last year.

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