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Selfie factory coming to Bluewater shopping centre in Dartford

By Jenna Dobbs

Instagrammers can strike a pose at a brand new selfie factory, which will soon open its doors in Kent.

Featuring a giant ball pit, doughnut wall, confetti cove and more, the pop-up exhibit its one of the first of its kind in the UK.

Following successful runs in both Brighton and Shoreditch, the installation will appear at Bluewater this spring, as bosses aim to go "bigger and better" than ever before.

A selfie factory is coming to Bluewater

It is hoped guests from around the country will visit the Dartford shopping centre to fill up their camera roll and boost their following.

Watch the likes roll in as you relax in the bath, meet Nelly the pink elephant and cuddle up to a giant teddy bear.

Inspired by a trip to Los Angles, the trio of 25-year-old friends behind the project decided to bring the concept - which is extremely popular in the USA - across the Atlantic for the first time.

Director Will Bower said: "We’re now part of the selfie-generation; people are sharing more and more photos of themselves and sometimes go to great lengths to capture the perfect snap.

"Our goal is to create an environment where anyone can come in, have a load of fun over Easter while the kids are off school, and leave with some really cool pictures they can show their friends.

"We’re super excited to welcome Kent residents in and see how creative they get."

The pop-up will be at Bluewater from Friday, March 29 until Sunday, May 5.

Made up of more than 10 different rooms, guests are given an hour to explore each setting and take those all-important pictures will each background.

For more information, or to book tickets, visit www.selfiefactory.co.uk Don't forget to #KentOnline in your favourite Instagram snaps.

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