A former smoker is leading the way with a new vaping lounge.

Liam Morley has opened The Earl’s Cloud in the St George’s shopping centre, Gravesend, and will be bringing a large selection of products to the town.

The 26-year-old Londoner said: “We stock predominantly American-made liquids and are planning to increase our stock as I aim for a wider range. I want hundreds by Christmas.”

The lounge is the only local wholesaler of various American e-liquids and the only UK wholesaler of the American brand Vape Kitchen.

Mr Morley added: “We don’t sell fakes, clones or poor quality liquids. We sell the big brands.”

As well as buying liquids, people can sink into large sofas to watch a flat screen TV which will televise main sporting and music events while they vape.

Charities Help for Heroes and ellenor will also benefit from collections.

Mr Morley first thought of setting up the lounge in February 2015 but began making business arrangements last November.

He said: “I smoked for 10 years but I haven’t had a cigarette in two years. I’ve been vaping since.

“Vaping is a massive business and it’s only getting bigger.”

The lounge is running competitions for customers and is open from 9am-5.30pm.