Kent Cricket signs commercial deals with Mansfield Sports Group (MSG) and Kappture

Kent Cricket Club has strengthened its commercial line-up with the signing of two new partnerships.

The county side, headquartered in Canterbury, has agreed a deal with the Mansfield Sports Group (MSG) to become the club's new official cricket equipment partner.

Kent Cricket has signed two new commercial partnerships
Kent Cricket has signed two new commercial partnerships

It will see the club able to access MSG's entire range of elite coaching equipment, including balls and bowling machines, as well as on-field gear.

Additionally, the club has signed a deal with Kappture, a provider of electronic point-of-sale and mobile payment software solutions.

It will see the firm become the club’s hospitality business systems partner, providing its systems as the Spitfire Ground, St Lawrence in Canterbury and The County Ground, Beckenham throughout a three-year partnership.

Kent Cricket’s director of partnerships, Andy Griffiths, said: “MSG’s expertise in equipping both our professional and talent pathway squads, as well as supporting the grassroots game in Kent, will serve to further improve the rich cricketing culture here in the Garden of England.

"We’re also excited to work closely with Kappture to develop the customer experience at both of our grounds in Kent and position the cub at the forefront of the visitor experience.”

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