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Nyah's Boutique due to open third store in Maidstone after success in Dartford and Gravesend

A mother and father who opened two baby clothing stores last year have confirmed they are to bring a third shop to the county this summer.

Aaron Perry and his partner Cathie Coles created Nyah's Boutique prior to launching their Dartford store at the end of September, before opening their Gravesend branch in November.

Owners Aaron Perry, 39, his partner Cathie Coles with their one-year-old Nyah in Dartford. Picture: Aaron Perry
Owners Aaron Perry, 39, his partner Cathie Coles with their one-year-old Nyah in Dartford. Picture: Aaron Perry

Yet they show no signs of slowing down after announcing Maidstone as the next location they look to conquer when their new shop opens on June 2.

Located at Unit 360 of The Mall, the brand, which markets for boys and girls, will continue to sell a variety of clothing for premature babies and for children all the way up to 14 years of age.

Mr Perry admits the store is the perfect location to showcase a brand he believes will be unique to the town's high street.

He explained: "We already have the shops in Dartford and Gravesend, and we looked at Maidstone and viewed it as an up-and-coming area and something that we wanted to be a part of.

"There are a lot of customers coming to our shops from Maidstone at the moment anyway, so we thought that would add to having a new store there.

"Our two existing places are both very busy and that's why we can hopefully see this new one going the same way.

Nyah's Baby Boutique. Picture: Aaron Perry
Nyah's Baby Boutique. Picture: Aaron Perry

"Apart from Next, there is not too much in Maidstone for kids so we believe our shop will be quite exclusive with nothing like we do nearby.

"That's ultimately what we take pride in, because we know that people like to buy something different and that's why we work hard so we can deliver that."

The couple, who are also planning on opening a fourth store in Sevenoaks at the end of this year, say their success has come partly from understanding the difficulties placed upon parents financially today.

The 39-year-old added: "As a family business, we understand the cost-of-living-crisis and we factor that into our prices, especially given that buying for children isn't always the cheapest market.

"That's why the shop will be exactly the same as the others in terms of design, as we see this store and our others as a long-term project which is great, and we believe our customers are equally excited because we have already had messages and comments about the new shop.

"We've also got a new range coming out at the end of May or the start of June, which we hope will be ready for the store opening.

"We also manufacture some of our own products from the likes of Spain, Portugal, Germany, Italy and Dubai, which we know also appeals to people from those countries, for example."

Mr Perry and his partner began their journey in honour of their own 18-month-old daughter, Nyah.

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