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The girlfriend of missing Pat Lamb has released an emotional video appealing for the 28-year-old to get in touch.
It comes as another day of intensive searching ended without any sightings.
Natasha Morgan sobs during the minute-long clip as she begs her boyfriend to make contact.
She tells him: "Pat, if you're listening, I love you so much. Please come home to me.
"It doesn't matter what's happened or if you feel embarrassed or if you think you've done something wrong. It really doesn't matter.
"You know I forgive everything anyway. I love you so much and I just need you safe.
"I need your help with everything. I need you in my life, I need you to look after me. Please let me look after you now. Please come home, please don't do anything. I love you so much."
A search aircraft was used as part of the continued hunt for missing Pat in and around Maidstone, along with water rescue teams.
But police said tonight it had not thrown any light on the mystery disappearance, adding a specialist search dog will be deployed tomorrow.
A spokesman for Kent Search and Rescue said: "Water Rescue Teams were deployed again in Maidstone town centre today.
"An Air Search aircraft was deployed from Rochester Airport. This ’spotter plane' covered the routes Pat is known or suspected to have walked as well as wider sweeps over the general area.
"Over 500 high resolution photographs were collected and these are being analysed overnight.
"A specialist search dog from NSARDA (National Search & Rescue Dog Association) is being deployed tomorrow (Monday) to search a number of areas of interest and areas inaccessible to human search teams."
Boat and Kayak searches took place along large stretches of the river banks but unfortunately did not locate Pat.
The intensive operation follows a search staged by Pat's friends and family on Friday night, a week on from his disappearance.
Meeting at Muggleton Inn in High Street, they hoped to speak to people who might have been out in Maidstone town centre on the night he went missing, last Friday. They were joined by many volunteers.
Specialist police divers had also been brought in to search the River Medway but did not find any sign of Mr Lamb, last seen leaving Bar Chocolate off Maidstone High Street in the early hours of last Saturday morning.
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Despite having no new sightings, friends and family remained upbeat. Writing on their Facebook group page they said: "Although we did not find out any new information we believe the search was still successful in raising awareness and keeping Pat in people's minds.
"We have all of you to thank for raising awareness of Pat's disappearance. We continue to remain positive...Please bring Pat home for Christmas."
Video: Police divers at the river bank
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Police have also revealed they've been given false leads by sick hoaxers.
Chf Insp Susie Harper said: "Our search has continued throughout the week, and we are very grateful for the help of Kent Search and Rescue, who volunteer their expertise to support us.
"Many people have provided us with information throughout the week but there have been occasions when people have provided information that, when acted upon, has not been truthful.
"I would ask the public to understand that we are looking for a missing person and it is not taken as humorous when our resources are wasted.
"The investigation needs your help and false information means that officers are detracted from carrying out meaningful enquiries.
"Our primary concern is to find Patrick safe and well and return him to his family. We continue to meet with them daily to keep them up to date with the investigation."
Mr Lamb, a broadcast engineer from Greenhithe, left Bar Chocolate in Market Buildings between 12.30am and 1am last Saturday.
He was on a night out with friends and was wearing a black Superdry coat and t-shirt with silver lettering at the time of his disappearance.
Mr Lamb's sister, Zoe, and girlfriend, Natasha Morgan, alongside friends and family have travelled to the town every day since his disappearance to retrace his steps.
Kent Police are continuing to examine CCTV footage from the town centre, and patrols are searching the area.
Posters have been put up in Maidstone and shared thousands of times on social media.
While there have been numerous conflicting reports of where Mr Lamb was last seen it is believed he left the nightclub before hitting his head on the door of Wimpy in Gabriels Hill and returning to the High Street area.
Zoe, 20, said: "A woman has approached us and told us he was with her at 11.30pm on the dance floor of Bar Chocolate. She saw him again just after midnight near Wimpy on Gabriels Hill where he fell over and smashed his head on the glass.
"She offered to help him but he stumbled off towards Strawberry Moons, apparently he couldn't have got further than the bingo hall."
A Kent Police spokesman said: "We have seized all footage from the town centre and are examining it and will continue to look at any evidence that is relevant.
"The focus of the search is the town centre and areas of the banks of both the rivers Len and the Medway."
Friends of Mr Lamb, who grew up in Whitstable and went to Canterbury High School, say it is extremely out of character for him not to have made contact and have set up a Facebook appeal for information.
Speaking earlier in the week Miss Lamb said: "It is extremely out of character for him not to get in touch. He was supposed to meet me when I returned to Kent from Falmouth University on Saturday but didn't show up or contact me, which is very unusual.
"We know he hasn't touched his bank account and his work van was left at the Grange Moor hotel just off Tonbridge Road where he was supposed to be staying the night."
Describing her boyfriend, Miss Morgan said: "Pat is a very laid back, relaxed sort of person. He does like to have a drink with his friends and in the past has mistakenly headed back to Canterbury when he's been drunk.
"But for him not to make any contact is very unusual and we are all extremely worried about him and what has happened."
Police confirmed that Mr Lamb's work van had been thoroughly searched and returned to his employers — a London-based company which hires out broadcasting equipment.
South East Coat Ambulance Service have confirmed it did not attend to any people in Maidstone town centre matching Mr Lamb's description during the evening of December 12 or the early hours of December 13.
Click below to download a missing poster to display in your window.
14121744146-Pat Lamb poster 2.pdfAnyone with any information on Mr Lamb's whereabouts should contact police on 101.
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