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Shared Ownership - the affordable housing crisis solution

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Contrary to popular belief, Shared Ownership isn’t just for first-time buyers.

If you’re a household that earns £80,000 or less, you used to own a home but can’t afford to buy one outright now, or you’re an existing shared owner, then you’re eligible for shared ownership.


There are developments all over Kent and Sussex with Shared Ownership opportunities, including Gravesend, which welcomes Cable Wharf - a new riverside development.

Love Living Homes recently launched its collection of one and two-bedroom Shared Ownership homes with prices starting from £61,250 for a 25% share (of a one-bedroom apartment).

Also known as ‘part buy, part rent’, Shared Ownership is a government-backed scheme that allows you to initially buy a share of a property and pay rent (lower than the market rate) on the remaining shares. At Cable Wharf, it is possible to buy an initial share of a home worth between 25% and 75%.

When purchasing a Shared Ownership home, people can enter the property market with lower deposits, depending on their lenders and size of share - it could be as little as five per cent (£3,063 for a 25% share of a one-bedroom apartment).


You can own 100% of your home if you choose to buy more shares later (depending on your lease). This is known as ‘staircasing’. If you buy more shares, you’ll pay less rent.

With the cost of living, saving money is at the forefront of the public’s interest and raising deposits can be difficult. Energy and utility bills are under scrutiny more now than ever as winter approaches.

At Cable Wharf, homebuyers can purchase with peace of mind.

Love Living Homes provides high-quality homes, built to withstand the test of time and constructed in line with the current energy efficient standards; saving you money whilst also saving the planet.


According to the HBF Energy Report “Watt a Save” – July 2023, new builds on average, save £2,200 on annual energy bills and are approximately 65% more energy efficient.

Finding the right home to call your own is one of the most exciting things anyone of us can do. For more information and to reserve your new home, click here.

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