The search for the 'Most Deserving Dog' in Tunbridge Wells has been launched.

The local community is being encouraged to nominate a very special canine for the chance to win the title.

The award has been launched by McAdams Pet Foods, a new brand which is the first and only to be made using whole British free range chickens.

McAdams is seeking a dog that has gone above and beyond being man’s best friend and has done something amazing.

Perhaps the dog has saved its owner or helped them through a difficult time. Maybe it supports a child or has overcome a particular challenge.

Whatever the reason, McAdams would like to hear about it.

Not only will the winning pooch be crowned ‘Tunbridge Wells’ Most Deserving Dog’, but they will also win a McAdams food hamper, doggie toys and a grooming session, courtesy of local dog parlour, Dolly Dogs Grooming Studio.

“Dogs really are a man’s or woman’s best friend and some go out of their way to be outstanding pets" - Neil McAdam

Neil McAdam, creator of McAdams Pet Foods, said: “Dogs really are a man’s or woman’s best friend and some go out of their way to be outstanding pets. With the Most Deserving Dog Awards, we want to give a special dog the recognition it deserves."

Natalie Lucas, owner of Dolly Dogs Grooming Studio, added: “The McAdams Most Deserving Dog Award is a great way to celebrate our pets in the local community and I’m very happy to be part of this by giving the winning dog a special pampering treat.”

To nominate a deserving dog send their name, breed, age and why they deserve to win to mcadams@pmwcom.co.uk, via the McAdams Facebook page or by writing to McAdams Deserving Dog Tunbridge Wells, C/o Liz Crosley, PMW Communications, Stane Court, Stane Street, Billingshurst, West Sussex, RH14 9HP.

The closing date for nominations is Thursday, December 31.