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Dartford firm Feed Me Bottles' Yoomi range to be sold in US and China after help from Department for International Trade

A baby product company has secured key export deals in the US and China with a total value of £2.2million.

The deals are expected to deliver the value over the next six years for Dartford firm Feed Me Bottles.

Yoomi range is being promoted worldwide
Yoomi range is being promoted worldwide

The company’s Yoomi range includes a self-warming bottle which heats milk to the perfect temperature in 60 seconds with just the push of a button.

Launched by a mum and dad in 2009, Yoomi is already being used by parents and carers in over 20 countries worldwide including the United Arab Emirates, South Africa, Chile and Vietnam.

Its latest deals were aided by the Department for International Trade (DIT) which has been supporting the company on its export journey since 2012.

The new deal in the US will see Yoomi sold in Buy Buy Baby stores across the country as well as online via Macy’s department store and major US retailer Walmart.

Similarly, in China, the company’s baby products are expected be sold in 200 Sa Sa chain stores across Hong Kong, Macau and mainland China.

Feed Me Bottles CEO Dr Jim Shaikh
Feed Me Bottles CEO Dr Jim Shaikh

The company is set to make £750,000 from these deals in the first year alone.

Secretary of State for International Trade Liz Truss said: "The global demand for British-made products is booming, creating international opportunities for UK companies to capitalise on.

“Feed Me Bottles is a great example of an innovative British business that is tapping into this demand and waving the flag for UK innovation overseas.”

Feed Me Bottles CEO Dr Jim Shaikh said: “The prospect of Yoomi making life easier for parents and carers across China and the United States is really exciting, and a big step for us in expanding our growth overseas.

“Exporting has been a steep learning curve which can only be traversed by actually doing it. Internal business processes need to be developed and implemented, legal requirements need to be investigated and documentation needs to be correct.

"Feed Me Bottles is a great example of an innovative British business that is tapping into this demand and waving the flag for UK innovation overseas." - Liz Truss, Minister for International Trade

“But we have developed a good relationship with our International Trade Advisor at DIT who signposts us to what support is available."

The firm employs six people at its HQ on the Questor Estate, and has a current annual turnover of £550,000 with exporting accounting for 90%.

It expects turnover to double in the next two years as a result of the recent deals.

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