Published: 10:32, 28 March 2019
A former international Premier League football star has injected a six-figure sum into a new online estate agency.
Brazilian-born Eduardo, who played for Arsenal between 2007 and 2010, has pumped the cash into the new venture which has launched in Chatham.
And to cement his commitment to the business, he has promised to play in a pre-season friendly for a non-league club the firm has sponsored.
The player, who suffered a horror injury in a match against Birmingham City in 2008, which kept him sidelined for a year, also played for the likes of Shakhtar Donetsk, Flamengo and Dinamo Zagreb.
Now he's backing Glow Move which aims to take-on the likes of Purple Bricks, by offering a range of tailored packages for those looking to sell their homes for a flat upfront fee.
And while Purple Bricks charges £899, Glow Move aims to offer packages ranging from £99 to £299.
Alex Bernardes, 30, is co-founder and CEO.
He has been friends with the former Gunners star since his time at the club and persuaded him to back the venture.
"I've known him for over 10 years," the CEO, who lived in Brazil until moving to the UK at the age of 12, says, "I met him through Denilson, another ex-Arsenal player.
"I used to help them with their English and we became good friends.
"I explained to him the process and we created a partnership."
Initially aimed at becoming a force in the Medway market, success there will lead to Glow Move rolling out across Kent.
Simultaneously, it is looking at opening operations in both Brazil and Australia.
Mr Bernardes explains: "The difference between us and our competitors is when you try and sell your property you either pay a percentage on the sale price or an upfront fee with the likes of Purple Bricks.
"But the upfront fee is still very expensive and what we provide is customers with options to how much or how little they want to do.
'But the upfront fee is still very expensive and what we provide is customers with options to how much or how little they want to do.'
"So our basic package would allow customer to do their own photos, write their own descriptions, and upload the property themselves to our platform. We want to ensure from start to finish it is an easier, less frustrating process than it is today.
"We launched the company five months ago. The first three months were spent testing the website and making sure we had no bugs.
"Now we have a team together and we're looking to bring the customers in."
The firm is aiming to have 60-100 properties in Medway signed up within six months, and some 1,000 globally.
Based at an office in the Innovation Centre in Chatham, the firm has sponsored Gillingham Town FC, which plays in the Rochester & District League. And it is hoped Eduardo, who played internationally for Croatia, will turn out for a game to boost publicity for the firm and inspire youngsters to follow in his footsteps.