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Ashford's Elwick Place shortlisted in Building Design Architect of the Year Awards 2019

By Chris Britcher

A multi-million pound town centre leisure complex has been nominated for a leading architectural prize.

Ashford's £75m Elwick Place opened at the end of last year and includes a multiplex cinema, Travelodge hotel and retail space.

Guy Hollaway Architects' design for the venue has now been selected as a finalist in the Retail and Leisure Architect of the Year category at the Building Design Architect of the Year Awards 2019.

Elwick Place in Ashford is in the running for top award (9582395)
Elwick Place in Ashford is in the running for top award (9582395)

The cinema complex is clad in a gold coloured, anodised aluminium mesh, shaped to wrap up the building from the first floor, and in sections to curve around the building’s facade.

Set around a new landscaped public square, Elwick Place aims to create a landmark destination for Ashford town centre.

Ashford Borough Council chief executive Tracey Kerly said: “Change can be challenging but when it is done in a sympathetic way that also takes time to recognise our heritage, it can be truly uplifting. Elwick Place will become a symbol of the regeneration of Ashford.”

The cinema was opened in December as the first phase of the £75m Elwick Place project
The cinema was opened in December as the first phase of the £75m Elwick Place project

The opening of the Picturehouse cinema in December was part of a phased opening.

However, concerns have been raised about the lack of restaurants signed up so far.

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