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Road safety site for youngsters on the web

A NEW safety resource to help children at school and at home has been launched as part of the BMW Education Programme. Safe on the Street is an interactive website covering road safety issues for primary schools. It is available at www.bmweducation.co.uk.

The resource is aimed at seven to 11-year-olds and not only provides road safety education in a novel and fun way but also helps to develop appropriate and relevant information and communication technology skills.

Road accidents claim a large number of lives each year - 3,423 people were killed on Britain's roads in 1999 and 316,885 injured as a result of road "accidents". Children are particularly vulnerable. Road deaths account for about two-thirds of all accidental deaths for the five to 14 age group.

Child casualties are highest during the times children go to and return from school.

Jim O'Donnell, managing director of BMW (GB), said: "Children are particularly vulnerable as road users and we hope that this exciting new resource will help teachers provide valuable and interesting road safety lessons for youngsters."

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