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Just a short stroll from Chatham Grammar School for Girls, a new shop is set to open selling a plentiful range of school uniforms.
But it is the last place parents will be shopping for their daughters' outfits.
Medway councillors last night approved plans to allow licensed sex shop Pillow Talk to open in Rainham Road in the town - just 300 yards from the grammar school's gates.
But despite no objections being raised by either the police or the council's director of culture, the opening of a shop stocking kinky toys, hardcore DVDs and 'schoolgirl' outfits has outraged parents and nearby shopkeepers.