Drinkers could be forgiven for thinking they've got beer goggles on when they take a trip to the toilets.
The wall-to-wall photos of half-naked rugby players and female celebrities, wearing nothing but a few leaves in discreet places, have cheered up many a punter at the Dog and Gun in Maidstone.
But the erotic photos could vanish altogether if light-fingered visitors continue to pinch them, instead of paying the requested donation to Cancer Research UK for a copy.
Now Sarah Murton, the pub's landlady, and customer Celia Yeo are taking a stand.
As well as a light-hearted warning from "the white witch of the abode" which was already in the toilets, Mrs Murton has put up a strongly-worded notice, and has started replacing the missing pictures with posters saying they've been stolen.
She said: "My husband said 'you can't put that up - it will offend people', and I said 'well I'm offended, and everyone who's suffered from cancer will be offended.'"
Mrs Murton first came up with the fund-raising idea when she was redecorating the toilets.
She said: "I wanted to make them a bit more interesting for people.
"I found some nice French rugby players for the girls and in the men's they have Brigitte Bardot and other stars.
"Nothing's on show . They are all very discreet."
The idea is that if people want a copy, the owners will print them and laminate them in return for a donation to the cancer charity.
But out of a possible £250 Mrs Murton could have raised this year, only £80 has been collected for her cause because some people are slipping the photos into their bags or pockets.
She said: "Everyone's got someone in their life who's had the disease or died from it, and we just wanted to do something nice to raise money."