Home   Kent   News   Article

John Lewis Christmas advert 2016 featuring Buster the Boxer

The highly-anticipated John Lewis Christmas advert is finally here - and it doesn't disappoint.

This year's offering from the department store features a boxer dog called Buster.

VIDEO: John Lewis Christmas advert 2016

The advert opens with a father placing a trampoline in his frost-covered back garden, complete with a bow, ready to surprise his young daughter on Christmas morning.

But it proves attractive to animals, including foxes and a badger, who sneak into the garden at night and play.

Their antics are watched by Buster, who stares longingly at the creatures as they enjoy his owners' new toy.

Buster the boxer is the star of the new John Lewis ad
Buster the boxer is the star of the new John Lewis ad

Finally, as morning arrives, the little girl runs outside to see her Christmas gift.

But she is overtaken by an excited Buster, who promptly hurls himself on the trampoline and has a whale of a time jumping up and down.

The poignant advert ends with the slogan: "Gifts that everyone will love".

Animals are seen bouncing on the trampoline
Animals are seen bouncing on the trampoline

The release of the advert comes days after a Kent teenager caused a storm with his own version.

When Gillingham A-level student Nick Jablonka uploaded his own take of the ad onto the internet, he never expected it to be so popular.

VIDEO: Kent student Nick Jablonka's take on the John Lewis advert

The piece, called The Snowglobe, was created as part of his media coursework during which he looked at company's successful marketing campaign.

Although it received full marks, Nick wasn't going to upload it to start with but then thought he had nothing to lose.

It has now been viewed almost a million times and the company even invited him behind the scenes to see how they make their adverts.


Could the makers of the advert have got the idea from our story about a trampolining dog?

Probably not, but scenes from the touching film undoubtedly bear a striking resemblance to the antics of three-year-old collie cross Ziggy, who leaped on to a trampoline in Canterbury and vaulted over a 7ft fence back in August.

Elsewhere, in Broadstairs, Emma Day Bale says John Lewis has nothing on her cats, who look like they've been caught in the act in this picture.

Emma Day Bale's cats were caught in the act in Broadstairs
Emma Day Bale's cats were caught in the act in Broadstairs

Close This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Learn More