Published: 14:04, 20 December 2019
| Updated: 14:05, 20 December 2019
Dreamland will play host to two big international music acts as part of its 100 year celebrations in 2020.
Bosses at the amusement park in Margate will reveal who they are in early January, with both gigs taking place in the summer with a capacity for 15,000 people - the biggest events since the 2017 one-day takeover by Gorillaz.
In addition to the concerts, a series of large-scale events, new art commissions and festival fun is being planned to mark the landmark anniversary.
Acts already announced include The Street's star Mike Skinner who will be doing a DJ set, DJ Spoony, a DJ set by Faithless, The Levellers and a huge line-up for the Soundcrash Funk and Soul Weekender in May.
Dreamland CEO Eddie Kemsley says the 100th year will celebrate the future of Margate and Dreamland as well as its past.
"Dreamland is one of the most important and striking attractions in the country, it is part of our cultural heritage," she said.
"So much love and hard work has gone into preserving and celebrating this cherished seaside attraction over the past ten decades.
"We are immensely proud to introduce it to a new generation of Dreamers and to give them something sensational to talk about in 2020.
"Not only do we have a huge line up of events in the works, but we also look forward to sharing stories from our past – and celebrating our loyal customers – with the rest of the world.
"This year will go down in Dreamland’s history books as one of the greatest ever – watch this space."
Dreamland Margate has also once again teamed up with HemingwayDesign to create a striking new logo for the 100th anniversary.
The design studio has created the unique Dreamland 100 brand for use throughout 2020.
In a series of animations, the logo comes to life by reflecting the motion and energy of Dreamland’s rides – the drop of the Scenic Railway, the spinning of the Hurricane Jets, the drama of the Pendulum and the constant activity across the park.
The brand celebrates Dreamland’s heritage with the slogan: 1000 smiles per hour, 100 years, 10 decades, 1 Dreamland.
While a leisure venue has existed on the Margate site since the 1870s, it was not until 1920 that John Henry Iles transformed it into the pleasure garden and amusement park Dreamland, and opened the famous Scenic Railway to the public.
When the re-imagined Dreamland opened in 2015, HemingwayDesign was appointed to create the brand and design proposition.
This year has been Dreamland’s most successful year since reopening, welcoming more than 700,000 visitors to the free-to-enter park throughout the season.